The meta description: short content and eye-catcher in one The meta description is embedded in the first part of the html-code of your webpage (<meta name=”description” content=”This is the meta description in a few sentences” />). It is in fact a short description of the content of the webpage in question, but you can
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The title tag, your webpage’s business card A webpage title is embedded in the html-code between the tags. This text is displayed at the top of the browser, e.g. in the tab label, and will be displayed when the cursor hovers over the label. We all know how important first impressions are: the
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For every search, the Google algorithm checks which webpages are most relevant for the keywords entered. This includes examining to which extent keywords occur in important content elements of every webpage. That is why these content elements – actually the html tags or their components – should get extra attention. Content elements, ranked
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How many visitors does a high position in the search results generate? Absolute figures are not available, it depends entirely on the amount of people who are actually searching for something. An approximation or percentage is available, the CTR or click-through rate: how often do internet users, on average, click on a link in
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Content is king, but Google also considers form Google does in fact assess whether websites and webpages are constructed according to relevant ‘rules’. So layout and structure play an important part. Layout means a lot more than just the appearance of your website. The use of a contemporary layout with css (cascading style sheets) has become standard. If
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Web pages that do well in Google are fueled by keywords. Strong keywords are words or word combinations that are entered for searches in Google in order to find (information on) your products and/or services. The Google Ads Keyword Planner allows you to identify which keywords are important for you and how many people
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“My website is doing great in Google, simply enter my company’s name and you will find my website in a second.” How many business managers fall mistakenly for this argument? Of course people that already know your company will immediately find your website through Google. However, the idea is to attract people who do NOT
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In order to determine whether a web page will rank high in the search results, Google looks at the following: Content: Does your webpage score high in terms of the keyword used? Is the keyword repeated sufficiently, too little or too much? Are enough synonyms being used and what are these synonyms Domain value:
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Attract more customers to your website: Checklist + white paper The past few weeks, you received newsletters with pointers on how to improve the structure, layout and content of your company website, aimed at attracting more customers. We hope you found these pointers useful. Finally, we have a special offer for you: A
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YOUR HOMEPAGE = YOUR BUSINESS CARD Your homepage is mostly frequented by people who know your company by name. They enter the domain directly into their browser. Other internet users will reach your homepage through search engines, but will often end up on a different page of your website, depending on the search query
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