The CTR or click-through rate is a percentage which indicates how many people click on a link compared to the total number of views. A CTR of 10% means that if one hundred people that see an advert or a link, then click through to the underlying web page.
Google considers a CTR of 1% to be good for an Ads advert.
As indicated by Google themselves, about Ads-adverts: “In the search network, a click frequency is regarded as good if this is 1 percent or higher.” (https://support.google.com/adwords/answer/1722035?hl=en) Research has shown (Accuracast, 2009) that the position is also relevant; first place in adverts (8% CTR) is better than fifth place (1% CTR) and the average CTR for a Google Ads-advert is around 2.5%.
The CTR for a high position in organic search results
People tend to go to the organic search results for a search in Google, rather than the adverts that appear. The link that is in 1st place in the organic search results has a CTR of 35%, second place provides a CTR of around 15%. The ninth place, the penultimate position on the first page of search results still equates to a CTR of 2.6%, so higher than the CTR for an average Ads-advert.
Research figures from Chitika – 2013
- Your web page is better off getting onto the first page of organic search results, the other pages will deliver few visitors.
Experience what Keyboost UK Ltd could mean for your website – free of charge
Keyboost UK Ltd has developed a range of tools to increase the position of your website in Google’s organic search results. Try two of them for free:
- Keyboost gives your web pages a boost in the search results of Google and others, with specific keywords. Try Keyboost free of charge for one of your web pages, for a specific keyword. Click here to register the web page address and indicate the keyword.