The CTR or click-through rate is a percentage which indicates how many people click on a link compared to the total number of views. A CTR of 10% means that of one hundred people that see a link, then click through to the underlying web page.
Internet users trust search engines to guide them around the internet. In Belgium, in 96.3% of cases, it is Google; in the Netherlands, it is 96.5%. (*)
(*) Figures from the third quarter of 2014.
The CTR for a high position in Google’s organic search results
No matter how many Ads-adverts Google places on the page of search results, internet users tend to look at the organic search results for their search task. The link that is in 1st place in the organic search results has a CTR of 32.5%, second place provides a CTR of around 17.6%. The tenth place, the last position on the first page of search results still equates to a CTR of 2.4%.
Research figures from Chitika – 2013
|Position in Google||1||2||3||4||5||6||7||8||9||10||11||12||13||14||15|
And what about web pages that are not shown on Google’s first page or search results?
Well, the sad truth is that a place on the second page delivers very few visitors. And a place on the third or subsequent pages delivers hardly any at all.
Chitika has also researched: Websites that are on the first page of search results in Google account for 91.5% of all visitors that surf to a website via a search engine. Websites on the second page obtain just 4.8% of these visitors; websites on the third page 1.1%.
- Your web page is better off getting onto the first page of organic search results, the other pages will deliver few visitors.
- The higher your web page is in the top 10, the more visitors it will have.
- Google Ads adverts deliver fewer visitors than a place in the top 10 of organic search results, but there are practical – and expensive – alternatives to get your web page onto the first page of the search results.
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- Keyboost gives your web pages a boost in the search results of Google and others, with specific keywords. Try Keyboost free of charge for one of your web pages, for a specific keyword. Click here to register the web page address and indicate the keyword.
- Seo Page Optimizer tells you how many words, keywords and related words all of the content components must contain in order to achieve a good position in Google for a specific keyword. You can compare the figures from your own web page with those of web pages that score highest with Google and you will also be provided with a list of the keyword-related words. Try the free version of SEO Page Optimizer for a free keyword analysis for one web page per day.