The CTR or click-through rate is a percentage which indicates how many people click on a link compared to the total number of views. A CTR of 10% means that of one hundred people that see a link, then click through to the underlying web page. Internet users trust search engines to guide them around the internet. In Belgium, in 96.3% of cases, it is Google; in the Netherlands, it is 96.5%. (*)(*) Figures from the third quarter of 2014.
No matter how many Ads-adverts Google places on the page of search results, internet users tend to look at the organic search results for their search task. The link that is in 1st place in the organic search results has a CTR of 32.5%, second place provides a CTR of around 17.6%. The tenth place, the last position on the first page of search results still equates to a CTR of 2.4%.Research figures from Chitika – 2013
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Well, the sad truth is that a place on the second page delivers very few visitors. And a place on the third or subsequent pages delivers hardly any at all. Chitika has also researched: Websites that are on the first page of search results in Google account for 91.5% of all visitors that surf to a website via a search engine. Websites on the second page obtain just 4.8% of these visitors; websites on the third page 1.1%.
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