Why is a place on the first page of Google search results so important?
Well, the sad truth is that a place on the second page delivers very few visitors. And a place on the third or subsequent pages delivers a lot less.
Websites that are on the first page of search results in Google account for 91.5% of all visitors that surf to a website via a search engine. Websites on the second page obtain just 4.8% of these visitors; websites on the third page 1.1%.
Research figures from Chitika – 2013
There are also huge variations on the first page of organic search results: a website in first place obtains five times more visitors than the website that is in fifth place, for example.
But one thing is certain: if your website is not on the first page of search results, it might as well be invisible to the average internet user.
- Your web page is better off getting onto the first page of organic search results, the other pages will deliver few visitors.
(*) CTR or click-through rate is a percentage which indicates how many people click on a link compared to the total number of views. A CTR of 10% means that if one hundred people that see an advert or a link, ten click through to the underlying web page.
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- Keyboost gives your web pages a boost in the search results of Google and others, with specific keywords. Try Keyboost free of charge for one of your web pages, for a specific keyword. Click here to register the web page address and indicate the keyword.