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The structure of your website as navigation blueprint

Set up navigation according to the structure of your website   A well thought-through structure automatically guarantees clear navigation and sound menu classification.   Keep it simple for visitors and make menu item names short and logical. Search engines will also appreciate this. Invoke trust by following internet conventions as effectively as possible, even though

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Duplicate content and how to avoid it

What exactly is ‘duplicate content’? When blocks of content – and more specifically text content – appear in different places on the internet, identical or mostly identical, then we are dealing with double or duplicate content.  By ‘different places’ we mean different urls, or on the same website (the domain name will be identical,  for

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Google is God! Right?

In any case, the average internaut will point out a clear distinction between Google and God: Google does answer when you ask a question (= launch a search), and often accurately as well. But does the search engine therefore deserve divine worship? A blessing or a punishment for people who depend on the internet? People

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